Communication strategy for a new product.
Communication strategy for a new product
Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.
Choose 1 of the following initiatives which is:
Hospital system launching a new diabetes program
Describe how you will use an integrated campaign to reach your target audience –
• Compare successful industries –
• How they leverage transparency –
• Describe how you can apply that to your strategy –
Cite 3 peer-reviewed, scholarly, or similar references.
Format your assignment according to APA guidelines.